Back to President's Message
Jamn2013
CHANGE IS GOOD
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I want to thank everyone for their hard work and dedication throughout this past year. 2012 was another profitable year for ComNet Communications, and it wouldn’t have been possible without the commitment to excellence demonstrated by all of ComNet’s employees.
2012 was also a year of management transition for ComNet. Bill Bielmyer, Jr. succeeded Bill Bielmyer, Sr. in the Jacksonville office. Pete Gouveia assumed responsibility for expanding our business development team. Dominick Arrigo is managing a new office in Maryland, and his Operations Manager position was filled by Ed Alcantara. Bobbi Jo Pelletier and Scott Delgrego were promoted to Team Leads. Tim O’Quinn is leading ComNet’s sound masking and audio/visual efforts. These are only a few of the individuals who advanced with ComNet during 2012, and there are many more who deserve recognition for their efforts.
I’m not sure that there’s a greater challenge for an organization than management succession. It’s worth noting two very important things about the transitions that took place in 2012. The first, and most important thing, is that the opportunities existed to begin with. This is a direct result of ComNet’s history of growth and profitability. Opportunities for individual advancement rarely arise within stagnant and unprofitable companies. Second, the positions noted above were all filled by individuals who have a minimum of 10 years with ComNet. This is something that I’m extremely proud of. From ComNet’s perspective, it means that we’ve been able to identify talented individuals and prepare them for more responsibility. From the individual’s perspective, it means that we have people who understand ComNet’s culture and are looking for opportunities to advance personally. It sounds simple, but in reality, it’s not. If you ask any of the individuals noted above, I’m pretty sure that none of them would say that they got an easier job than the one that they had.
The future is bright for ComNet. New opportunities will arise during 2013, and I’m excited to see the leaders who step up to manage them.
“Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity.” General George Patton
“Leadership is solving problems. The day soldiers stop bringing you their problems is the day you have stopped leading them. They have either lost confidence that you can help or concluded you do not care. Either case is a failure of leadership” Colin Powell
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Oct 2012
COMPLEXITY IS OUR FRIEND
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One question that I’m often asked is, “Where do I see ComNet*s opportunities for growth”? My answer is usually pretty simple. ComNet will grow where there is complexity and where there are new technologies. As a company, we will always pursue single-site cabling projects. However, we won’t be successful if that’s all we are doing. All of us at ComNet realize that the margins are continually being compressed on this type of work. The old saying that “If it was easy, anybody could do it” has never been more accurate.
In this economy, complexity is our friend. Complexity can take many forms. A project can be complex because it requires W-2 employees at multiple locations throughout the country. Another example is a project that requires multiple skillsets, such as structured cabling, hardware deployment and phone support. A project can be complex, simply because of its magnitude. Regardless of what form it takes, complexity serves to reduce the number of qualified competitors. Reduced competition inevitably results in a higher win rate and increased profitability.
Our other friend in this economy is the continuing emergence of new technologies. This is going to be a significant driver of our future growth, especially in the area of green technologies and business analytics. There are two significant opportunities for ComNet in the area of energy conservation. One opportunity will be the GPON “Gigabit-capable Passive Optical Network” solution that we’ve installed in the Mid-Atlantic and Northeast. GPON has gained limited acceptance in the private sector, but the energy savings are so significant that businesses will be forced to give it greater consideration. Another technology is the next generation of LED lighting, which will run on UTP cabling. Again, the energy savings are enormous. Business analytics will be another significant opportunity for ComNet. If you were to go to a retail trade show, you would find that at least half of the exhibitors are pushing business analytics. In simple terms, the purpose of business analytics is to increase the efficiency with which retailers separate customers from their money. These solutions are very sophisticated, but they still require the installation of cameras and cabling, along with the capability to install and set up the program.
Complex projects and new technologies are areas where ComNet has the ability to leverage its business model. ComNet has a business model that is very unique within the industry. We operate as a national service provider, but we strive to do this primarily with W-2 employees. There are lots of companies that claim a national footprint, but only utilize subcontractors. There are lots of companies that have W-2 employees, but only support a local market. There are very few companies that try to do what ComNet does, and none that do it as well. How does our business model help us with complexity and new technologies....it’s all about speed to market. If ABC Company is one of our national customers, and they want to transition their locations to LED lighting, how do they do it? They can wait around for contractors all across the country to buy into the technology and then get trained on the installation methods, or they can come to ComNet. With ComNet they can leverage our W-2 workforce and immediately move toward national implementation.
I know that everyone gets frustrated at times because the customer expectations seem unreasonable and because you’re asked to do something that you’ve never done before. The next time that it happens, I hope that you’re able to take a breath and realize that the source of the frustration is also our lifeline. It’s how ComNet is able to stay in business and provide careers and opportunities to its employees.
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Jul 2012
I GUESS THAT I NEED TO FOLLOW MY OWN ADVICE
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Wayne Laning was relating a story to me and I thought that it was worth passing along. Rich Calitro had just finished moving heaven and earth in order to get a data center project completed for a particular customer. As is typical with this customer, the project had been handled poorly on their end. There was no notice and the customer hadn’t ordered the materials. However, they wanted technicians on site the next day to start work. The customer’s request was unreasonable in many respects, but to Rich’s credit and that of the technicians, the work got done and the customer was happy. Wayne, doing what any good salesperson would do, went to the customer and tried to leverage this effort into opportunities at other locations for this customer. Wayne tried to make the case that our performance on this effort had been exceptional, and that we could bring this level of service to other data center locations. Wayne’s final argument was the following, “Surely, you can’t be getting this level of service from your other contractors.” The customer’s response was surprising enough that it got my attention. The customer told Wayne that in all honesty, he was getting similar service from all of his contractors.
I was fairly familiar with the challenges that we faced in trying to meet this customer’s expectations. At one point last year, the technicians on site worked for a couple of months straight without a day off. I just knew that we had to be going farther to support this customer than any other company…..and then I realized that I had failed to follow my own advice. I forgot that ComNet isn’t the only company that has gotten through the last 4 years by focusing on customer service. ComNet is the most flexible and customer-focused company that I know of, but that doesn’t mean that there isn’t another group of determined people looking to excel and attack our business. I was reminded that ComNet is in a race that doesn’t have a finish line, and the need to adapt and evolve never stops.
I guess that I’ll pull out one of my old books and read it again. It’s by Andy Grove, one of the founders of Intel. The title…..”Only The Paranoid Survive”.
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Mar 2012
"THE RIPPLE EFFECT"
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I heard a story recently, and I wanted to pass it along. A company was working in a financial institution’s data center. One day, representatives from the financial institution and the material manufacturer came through for a site inspection. During the inspection, they found that the contractor’s lead technician wasn’t cleaning the fiber strands with alcohol wipes before he put on the fiber connector. Sounds like a simple fix….right? The lead technician just goes and gets the wipes and life is good. Unfortunately, that’s not the case. Now let’s see what actually happened.
· The customer is now concerned about all the work performed by the contractor. Accordingly, the contractor offers to re-terminate everything in order to ensure that the customer is comfortable with the quality of the work.
· The material manufacturer fires off an email to his senior management about the contractor not following proper procedures.
· The contractor also has to overreact on the job site. Accordingly, they have to re-deploy personnel from other jobs and other states to ensure that everyone onsite is fiber trained, regardless of what they will actually be doing.
· This in turn means that key personnel have now been pulled from other jobs, which then has to be explained to all those customers. Profitability on all of the affected jobs is inevitably impacted.
· The technology consultant hears of the incident. They now question their choice to recommend the contractor on future opportunities.
· The contractor’s salesperson now has to do damage control with the customer and the consultant in order to protect a year’s investment of time, which led to the data center project.
· The contractor’s senior manager has to attend all future site visits and project meetings in order to demonstrate the seriousness with which he views the incident. This is time that he won’t be able to spend doing other things, and affects future travel plans.
· The industry rumor mill cranks up and the contractor’s competitors use the incident against them.
I’m not writing this to imply that field technicians are the only people who can mess up. I’m certainly not implying that the job site is the only place where these incidents happen. An incident like this could arise out of IT or HR or Finance or Estimating or Management. The point is that events aren’t self-contained. They always have a ripple effect. This applies to both good and bad events. ComNet has benefitted tremendously because of our attention to quality and the hard work of ComNet’s employees. However, the scenario above serves as an example of how quickly things can erode when we take one simple shortcut. How could it be simpler than the example given above? It wasn’t a matter of training, because the lead technician was fiber trained. We’re talking about not taking the time to get a $5 box of wipes.
Would the terminations have been good enough without being wiped off? They probably would have. Would the fiber have passed the testing? It probably would have. Without the random site inspection, would anyone have ever known about the shortcut? They probably wouldn’t have. However, where ComNet’s concerned, these are meaningless questions. That’s not what ComNet does, and it’s not who we are. Most importantly, it’s not who we will ever be.
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Jan 2012
CULTURE
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“Culture” The set of shared attitudes, values, goals and practices
that characterizes an institution, organization, or group.
A successful organization’s culture is one of the most important assets that it possesses, and one of the least understood. Every organization has a culture. It can be good or bad, but it always exists, regardless of whether it’s recognized or acknowledged. A good culture can provide stability and give an organization the ability to weather every storm. Alternatively, no organization can overcome a bad culture for very long. They may get lucky for a while, but it won’t last. In short, culture is not what an organization is or what it does….it’s who they are.
The NFL regular season has just concluded and you can look at the teams in the playoffs and see the effect of culture. Every NFL team has two goals. The first is to win the Super Bowl. The second is to develop a consistently competitive team, one that will be in the hunt every year. Two prime examples of teams that have been successful in this area are the Pittsburgh Steelers and the New England Patriots. What makes them different from the Dallas Cowboys, who are once again blowing the dust off of their golf clubs? They each have exactly the same amount of money to spend. They each have had to deal with injuries to key players. Why do some teams excel regardless of the obstacles, while others continually fail despite changing coaches and personnel? To me, the answer is simple. Pittsburgh and New England have great cultures, and as a result, they have been in the playoffs for 9 of the past 15 years. They don’t know how not to be successful. It’s who they are. Dallas, on the other hand, has a bad culture and it’s become who they are. It wasn’t always the case. Cultures, both good and bad, are remarkably resilient. However, once damaged, they are extremely difficult to recreate.
The year 2011 was a testament to the culture that exists within ComNet. For the third straight year, economic growth was anemic and non-residential construction was at severely depressed levels. Despite all of these challenges, ComNet once again achieved strong profitability and cash flow. Another aspect of 2011 was the evolving perception of ComNet within the industry. Some thought that ComNet got “lucky” in 2009 because we carried solid backlog into the year. Others thought that ComNet got “lucky” in 2010 because we won a large data center project. As we moved through 2011, people realized that a company doesn’t get “lucky” three years in a row. The industry is realizing that ComNet is a well-managed, service-oriented organization capable of handling complex projects anywhere in the U.S. When the industry looks at ComNet, they see a team of professionals who have adopted the culture of seeing our success through the prism of our customers’ businesses. What is being recognized is not what ComNet does, or who our customers are, but who we are as an organization.
I would like to tell everyone that we’re past the crisis and that the economy will finally start to strengthen in 2012. Unfortunately, I just don’t see it at this point. Most of the headwinds from last year will carry over into 2012. The U.S. continues to search for a way to deal with its fiscal problems. The future of the European Union hangs in the balance, with a recession in Europe the likely outcome. We have a government in the U.S. that is dysfunctional, and a national election coming at the end of the year. All of these macro issues create an environment of uncertainty which inhibits business investment and restrains economic growth.
The good news for ComNet is that we’ve “been there, done that”. We know that we’ve got a culture based on customer service that will enable ComNet to be successful despite all of the headwinds. In fact, recent history tells us that the headwinds represent real opportunities for ComNet. Many of our competitors, both large and small, are struggling desperately to maintain service levels with their customers. Every time that our competition struggles, it represents an opportunity for ComNet to demonstrate value and secure a new relationship. From my view, this is the best environment that I’ve ever seen for pursuing new end-user relationships. The competition is weakened, end-users are looking for alternatives and ComNet has the right solutions. That will be a winning combination as long as we remember who we are and what has made us successful. History only predicts opportunities. Success has to be earned every day.
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Oct 2011
NO GUARANTEES
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As my beloved Red Sox head to the golf course, rather than the playoffs, I’m going to try and reflect on the season and what went wrong. Anyone who knows me is well aware of how painful this is going to be.
During the offseason, the Red Sox pulled off two of the biggest free agent signings in baseball. Subsequently, all the commentators awarded the World Series to the Red Sox, despite the fact that no games had actually been played. The rationale was that the team was so talented that no one else could match up to them. The Red Sox started the season slow, then caught fire during the summer. For several months it looked like the analysts had been right and the season was just a formality. Then came September, and the greatest collapse in the history of baseball. Now the rumor mill has kicked up and there is talk of a team that played with a sense of entitlement, rather than competing hard for every game. What went wrong? The same players who were unbeatable during the summer couldn’t win a T-ball game in September.
I think that the season was a reminder that there are no guarantees, and that what happened in the past has very little bearing on the present. What matters is how the challenges of each day are met. The Red Sox seemed to think that September was just a formality. They forgot to compete. The collapse wasn’t the fault of any one play, or any one player. It was the result of an attitude that was reflected by the whole team.
The season was also a reminder that there is someone else out there who wants the prize as badly as we do. The Red Sox thought that the Rays would throw in the towel and stop competing. Unfortunately, someone forgot to tell this to the Rays. They fought, scratched and clawed their way through September and won the Wild Card on the last day of the season.
Every successful organization faces these same challenges, and ComNet is no different. The core of ComNet’s success is customer service. Our customers trust us because of our willingness to go the extra mile and outperform the competition. The trust then evolves into long-term business relationships. Our ability to remain stable through the economic storm around us has been largely due to our success in developing and maintaing these long-term customer relationships. If we didn’t have these relationships, the last couple of years would have been a very different story.
In business, our customers are the prize that we compete for. One of the most frightening things that I can hear someone say around ComNet is that “our customers couldn’t survive without us”. Past performance is no guarantee, and we’re just fooling ourselves if we think that our customers aren’t continually evaluating ComNet and looking to see if there is a better alternative. We’re also fooling ourselves if we forget that we have competitors working toward the same goals that we are. Somewhere out there is another group of people building an organization based on service and trust. You can be sure that they are meeting with our customers and telling them how they can do it better and cheaper.
I believe in ComNet and its employees. Our success to date has been based on your willingness to meet the challenges as they arise, and it will be the key to our success going forward. If you could talk to a Red Sox player today, they would tell you that it’s a lot better than blowing the dust off your golf clubs.
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Jul 2011
MID YEAR CHECKUP
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With the first half of 2011 in the books, ComNet is well on its way to another successful year. Despite a challenging economic environment, the company has continued to be profitable and cash positive. This is a testament to the hard work and dedication of everyone at ComNet. It sounds so simple, just make money and collect your cash. However, most of ComNet’s opportunities arise because a competitor wasn’t able to do those two things.
When a company loses money or doesn’t manage its cash properly, it starts a chain of events that is very difficult to break out of. Step One involves cutting costs, which almost always means people. Step Two is a dropoff in the level of customer service, due to the positions that were eliminated during the cost cutting. Step Three is a customer who is unhappy with the declining levels of service and starts looking around for alternative service providers. Step Four is the loss of a key customer which results in more losses and less cash, and the cycle starts all over again. Due to your efforts, ComNet has been in the opposite cycle. We’ve made money and managed our cash, which lets us invest in people and technology. This improves our ability to service the customer, which makes ComNet a very attractive option when that unhappy customer noted above starts looking around.
We all know the frustrations of calling a help desk and getting 5 minutes of automated prompts, rather than a live person. Unfortunately, most of these companies are extremely large and the individual customer (you and me) doesn’t have any leverage. We can’t make them do anything different, so we live with lousy service. That’s not the world that ComNet lives in. Our customers have immediate leverage with us. One recent case illustrates the point. We recently terminated a long-term employee with ComNet. Two very large accounts felt that the employee had performed poorly on a couple of small projects. The result was that one of the customers precluded us from bidding on a multi-million dollar data center. The other customer is now questioning ComNet’s ability to perform work in other territories, because of the standard set by this individual. Did we enjoy letting this individual go? The answer is no. Could we have done anything different? Again, the answer is no. If we do something different, then we begin moving toward the negative cycle described above.
I think that it’s important to understand that each of these cycles involves momentum. They aren’t self-sustaining. At one time or another, you’ve probably scratched your head and wondered why Glenn is bidding on a loss-prevention technology rollout, or why Jim is looking at a data center in London, or why Bill Sr. is trying to install RFID tags in hospitals in Northern California. You’ve probably asked….Why can’t we just stick to what we know? The simple answer is that we can’t. If we ever settle for “what we know”, we’ve just put our foot on the first step toward that negative cycle. There is no such thing as status quo. It doesn’t exist. If we’re not moving forward, then we’re moving backward.
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Apr 2011
SIX DEGREES OF SEPARATION
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All indicators suggest that the U.S. is reaching an inflection point in its history. There are any number of forces pushing us toward change. One driver of change is the unsustainability of our current energy policies. The U.S. is inexorably moving toward a greater reliance on green technologies. However, no one is entirely certain what those technologies will be. It could result in a greater reliance on natural gas. However, we have virtually no delivery system to support vehicles that run on natural gas. Another alternative is usage of electricity. However, our current power grid is over-taxed as it is. I read a study last week suggesting that every power plant in the U.S. will need to be replaced or upgraded within the next 20 years, just to support the current demands. Another driver of change is demographics. Some studies suggest that Baby Boomers could retire at the rate of 10,000 per day for the next 20 years. Even if economic conditions slow this trend, these Baby Boomers will certainly increase the demand for healthcare. They will also change their consumption habits and housing requirements. When combined with our unsustainable federal and state budgets, it means that virtually every aspect of our lives will be under pressure to change.
However, new technologies and new industries always arise during times of tremendous change….and ComNet is a company that doesn’t just survive, it thrives on change. We all know that ComNet is no longer just a cable installer. We’ve evolved into one of the best respected service companies in the industry. How did ComNet make the change to a service company? We did it by establishing a solid foundation based on customer service, integrity and sound financial management. These core principles have enabled ComNet to remain flexible and evolve with our customers. Companies that remain flexible and evolve with their customers will succeed. Companies that don’t evolve will be as extinct as the dinosaurs.
This is where every ComNet employee can contribute. The earlier we learn about a new technology, the sooner we can adapt as a company. A theory originated around 1930 called Six Degrees of Separation. The theory is based on the human web, and suggests that on average, any one individual is no more than six steps away from any other person on the planet. Why does this matter during times of change? It matters because the future isn’t guaranteed to IBM and General Electric. It’s entirely likely that the most exciting technologies of the next decade will come out of someone’s garage or college dorm, like Apple, Microsoft, Facebook and Twitter. If you subscribe to the Six Degrees of Separation theory, it suggests that our field technicians have the same opportunity to hear about new technologies being considered by our customers as a Regional Vice President. A project manager is as likely to hear about a new energy technology being developed as I am. These are exciting times. Stay engaged. Listen to what our customers are saying. It will be critical to ComNet’s success as we move forward through this time of intense change.
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January 2011
THE HUNTED vs. THE HUNTER
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By almost every measure, 2010 was the most successful year in ComNet’s history. This past year, we set new marks for Revenues, Cash Flow and Project Size. This was accomplished despite one of the worst economic environments any of us have seen. Everyone should take extreme pride in what they helped to achieve. Now it’s time to put 2010 where every other award goes….on the shelf. The Year 2010 is now history. It was a very nice piece of history, but it buys us nothing in 2011.
What can we expect for 2011? Most indicators suggest an increase in commercial construction activity during the 2nd half of the year, but it’s unlikely to improve significantly. ComNet’s position in the marketplace has improved dramatically due to the success of last year. As a result, we should continue to see opportunities on large projects across the country. In addition, we expect to find increased interest on the part of large end-users in ComNet’s story of quality and professionalism. In summary, 2011 will probably look a lot like 2010.
We should expect one other thing in 2011, and that is an intense, and highly-personal, level of competition from within the industry. Someone once asked Willie Sutton why he robbed banks. His response was that he robbed banks because it’s where the money was. Successful companies are always targeted. Sometimes they are imitated by competitors hoping to replicate their success. Other times, their major accounts will become the focus of intense competition. In many ways, it could be considered a compliment. Let’s face it, you don’t hear about anyone trying to imitate Enron or Lehman Brothers. Competition will be a defining fact of life for ComNet in 2011, so we might as well get used to it.
How will our competitors focus their efforts? They will do it the same way that we gained many of our current accounts. They will keep knocking on our customer’s doors, hoping to be there when ComNet has failed to meet one of its commitments. It could be anything from a missed cutover, to poor quality, to failing to provide timely project updates. It could be any little thing that creates an opening in our customer’s mind where they decide to give our competition a shot. At this point, you’re probably realizing that in order to win, ComNet has to be perfect 100% of the time. Our competition only has to be right once. You are absolutely correct, and there isn’t anything fair about it.
Deer season has always been a big event for a number of guys at ComNet. I hope that they enjoyed it, because it should give them a unique perspective on the coming year. ComNet will always be the Hunter. However, in 2011 expect to also be the Hunted.
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Oct 2010
IT'S GROUND HOG DAY...AGAIN!
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In 1993, a movie came out called Groundhog Day. If you haven’t seen it, the movie was about a narcissistic television weatherman who is forced to re-live the same day over and over again. He tries everything that he can to break the cycle, and only succeeds when he decides to stop worrying about himself and make the very best out of the one day that he has been given. He finally gets to tomorrow, when he stops looking for it.
This isn’t really a story about ComNet, but it’s awfully hard to wake up in the morning and not feel like we’re living the same day over and over again. It’s almost impossible to turn on the television without seeing reports about the bad economy, lying politicians and international turmoil. Personally, I’ve given up trying to predict when the “economic recovery” will come. In fact, the timing of the economic recovery isn’t a critical question to me, because ComNet does not need the recovery in order to be successful. Sure, it would be nice, but it isn’t essential.
My confidence in our future is anchored in the talented people that I work with every day. If we lose an account due to an acquisition or consolidation, I know that I can rely on our sales team to find new opportunities. I know this because they are the best that I have seen anywhere. When we get the new account, I know that we can perform the work profitably because of our technicians and project managers. No company in the industry gets more flexibility, quality and professionalism from its operational staff than ComNet. Just think back over the past couple of years and consider all the things that we had no experience with, but managed to do anyway. I also know that Sales and Operations will be given all the support necessary by the Finance, IT and HR departments. These are extremely talented individuals who work diligently to make the rest of ComNet successful. Before you take this support for granted, talk to someone from another company and see how frustrated they are with these departments.
2010 has been a very successful year for ComNet, despite one of the worst construction cycles that any of us have ever seen. I believe that ComNet already has everything that it needs in order to be just as successful in 2011 and beyond, regardless of whether the economic recovery comes next month, or next year. We just need to stick to our core principles and make the absolute best out of what we have.
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July 2010
LESSONS FROM A LEGEND
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If you’ve followed sports over the past few weeks, you know that John Wooden, the legendary men’s basketball coach at UCLA, passed away on June 4th at the age of 99. John Wooden coached at UCLA from 1948 until his retirement in 1975, and during his tenure his team set records that are unlikely to ever be broken. Coach Wooden’s career spanned some of the most turbulent years in our country’s history. We had the Korean War, the Vietnam War, the Civil Rights Movement, the Sexual Revolution and the Drug Revolution. How did anyone manage to gain the respect of college-age men when their every instinct was to rebel against authority? How was anyone able to take players during a time of extreme individualism and turn them into a team?
Here’s how he did it. At the beginning of the first practice each year, he brought all the players on to the floor and taught them how to put on their socks and tie their shoes. Throughout the year, he would feed them sayings like;
Failing to prepare is preparing to fail.
Be quick, but don’t hurry.
It’s not so important who starts the game, but who finishes it.
It isn’t what you do, but how you do it.
It’s what you learn after you know it all that counts.
Never mistake activity for achievement.
Coach Wooden constantly preached effort and never talked about winning or losing. He only asked that his players strive to reach their potential, and that was how he judged success. As a result, his teams won 10 NCAA Championships in his last 12 years coaching. His teams also had a record winning streak of 88 games and four perfect seasons. When one opposing coach was asked what it was like to play against UCLA, his response was that it was like being locked in a coffin for 6 hours.
Obviously, there was more to Coach Wooden’s success than putting on socks and tying shoes. Coach Wooden was a strategic genius. It also helped that some of the greatest players in basketball history played for UCLA. However, there have been plenty of smart coaches and great players who never won a single championship. At this point, you’re probably wondering where my ramblings are headed this month.
I think that Coach Wooden’s real genius was in his ability to recognize that the foundations of basketball, or business, or life are simple and universal. It’s attention to the smallest detail so you don’t get a blister from a wrinkled sock. It’s integrity which leads to a long-term relationship of trust. It’s the belief that success is a byproduct of effort, not the other way around. It’s the ability to work as a team. I believe that these are qualities that also define ComNet. There are strategies in ComNet’s business, just like there are zone presses and triangle offenses in basketball. Coach Wooden’s genius was realizing that strategies didn’t dictate success. The same holds true in ComNet’s world. If success was dictated by the number of MBAs on staff, or the size of the advertising budget, or the amount of annual revenue, then IBM, AT&T and Verizon would control every Fortune 500 customer. If you’ve been around ComNet for more than a week, you know that exactly the opposite is true.
One last thing…you may think that this was all easy and obvious to a man who had 10 championship teams in his last 12 years of coaching. You should also know that he coached UCLA for 15 years before he won his first championship and he never wavered in his core beliefs.
Success is peace of mind which is a direct result of self-satisfaction in knowing you did your best to become the best that you are capable of becoming.
John Wooden
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April 2010
HARD WORK REWARDED
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During the first quarter of 2010, we have seen two events that are significant to ComNet’s future. The first, which many of you are already aware of, was the award of an $11 million data center project in Dallas. The second is the recent bankruptcy filing by a major electrical/datacom contractor based on the West Coast.
The data center award is significant because it is ComNet’s largest single-project award to date. All of us inside ComNet have believed for years that we had the capability of performing projects like this. All we needed was the opportunity to prove ourselves. Now the industry as a whole will be aware of ComNet’s capacity to perform the largest of projects. The bankruptcy filing is significant because it reminds end-users that services providers aren’t all created equal. There are very real differences between ComNet and the great majority of our competitors. Fortune 500 companies make up a large percentage of ComNet’s customer base, and it is the nature of these companies to treat everything as if it’s a commodity. Business failures serve to remind end-users that if they’re really concerned about the future of their business, they need to put aside business as usual and look to service providers who are stable and well managed.
I believe that both of these events represent long-term trends, not one-off events. I believe that we will start to see larger and larger opportunities as a result of ComNet’s success on the project in Dallas. I also believe that we will see more bankruptcy filings as we move through 2010 and into 2011. If you want to know who, just look around at the competitors who are winning bids at less than our cost. Taking work at these prices eventually has consequences.
The most important thing to remember is how ComNet got to this place. It’s not because we got lucky, or suddenly did something right in the first quarter of 2010. We’re here because we do a lot of things right each and every day that we come to work. We continually focus on the principles of cash management. The result is that, in the middle of the worst recession in recent history, ComNet is well capitalized and able to finance, not only an $11 million project, but all of the other opportunities that come our way. We talk about bidding discipline and giving our customers the highest quality service at a fair price. The result is that ComNet hasn’t panicked and committed itself to a backlog of unprofitable work.
You should all take pride in the events that have taken place so far in 2010. Through hard work and commitment to sound business principles, everyone has contributed toward ComNet’s success. We don’t have the financial strength to stand up to a large award just because the Dallas office managed its cash well. We can do it because everyone managed their cash well. We don’t have a strong backlog of business because the Jacksonville office exercised bidding discipline. We have a strong backlog because everyone has exercised bidding discipline. Conversely, everyone will reap the benefits, because the industry will see it as a ComNet success, not just the success of a particular office.
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January 2010
THANK GOD 2009 IS OVER!
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That’s a phrase that I’ve probably heard a couple of hundred times over the past month. I suspect that there’s more than a little wishful thinking contained in the expression. Everything that I’ve seen suggests that 2010 may not be significantly worse than 2009, but it certainly doesn’t look to be any better. After the last 12 months, everyone should be familiar with the headwinds that the economy is facing and the effect that this has had on our markets. However, despite all the negative news, there are some positives that we need to remember.
1. ComNet understands what it takes to excel during a bad economy. Every employee should take an enormous amount of pride in ComNet’s success during 2009. Some legendary American companies didn’t make it through 2009, but ComNet did. The U.S. government had to bail out many of our largest banks, yet ComNet finished the year in a strong cash position, with a clean balance sheet and minimal exposure to bad debt. I’m sure that all of you have spoken with companies (suppliers, contractors and customers) who would love to be in ComNet’s position right now.
2. ComNet is a diversified company and not tied to a particular geographic market or a specific service offering. Historically, technology spending leads the way out of a recession, while commercial construction lags the recovery by about 18 months. If ComNet was just a commercial construction company, we might be in real trouble. However, ComNet’s not just a commercial construction company. In fact, a substantial portion of ComNet’s annual revenues are derived from services other than commercial construction projects.
3. With each passing day, we are one day closer to our markets getting better. I’m sure that this sounds trite, and more than a little contrarian. You should all be aware that ComNet isn’t laying people off, we’re hiring. ComNet isn’t chasing every bid on the street. We’re looking for strategic relationships and financially stable customers. ComNet is continuing to invest in tools and technology that strengthen our ability to support our customers. Because we’ve executed on the fundamentals, we get to look to the future and plan. A lot of our competitors are forced to react to the news of the day.
Exactly one year ago, I wrote about everything having a season and how we needed to prepare for when the season changes. When the season does change, and the economy does get better, I’m certain about one thing; ComNet Communications will be a far stronger company because of what we have gone through. ComNet is the most talented company in the industry, and I’ll match up our Business Development, Finance, Operations and Management teams against anybody’s.
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December
2009
WISH YOU A BEAUTIFUL HOLIDAY SEASON!
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I want to sincerely thank everyone for all their efforts during 2009. This has been a challenging year for ComNet and our success is a direct testament to your hard work and determination. I take tremendous pride in being able to work with the finest group of men and women in the industry.
I expect ComNet to continue to be successful in 2010, despite the economic headwinds that every organization is facing. You’ve all seen the bumper sticker that says, “He who dies with the most toys wins”. In business, I believe that it’s the company with the most talent that wins. ComNet has tremendous strengths at all levels within the organization. From sales to accounting, from field technicians to senior management, ComNet has the most talented team in the industry.
At this time of year, I hope that you will spend time with your families and enjoy the things that matter most. Please remember the troops during this holiday season and give thanks for their sacrifice.
Best wishes and season’s greetings!!
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October 2009
SURVIVAL OF THE FITTEST!
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If you’ve watched the news over the past few weeks, you know that we just marked the anniversary of last year’s financial collapse, which was highlighted by Lehman Brothers filing for bankruptcy. Thankfully, Wall Street managed to survive, but they sure left the rest of us with a mess to clean up. In the Missing Link from October 2008, I suggested that ComNet needed to get tougher with regard to its business practices. Everyone seems to have taken this to heart, because I can’t think of a single new contract dispute that has arisen over the past year. Our customer service continues to improve and each day we move closer to being a seamless service organization. However, if this was a football game, I suspect that we’re in the 2nd quarter. Having spoken to a few of our manufacturers and distributors, it seems like the consensus is flat, to slightly down, for 2010. It’s early, but I haven’t found anyone who is predicting that 2010 will be significantly different from 2009.
Charles Darwin could appreciate this business environment, because it’s survival of the fittest. “Easy” has left the building. In this economy, everything is hard. The strongest and most adaptable companies will be the ones that survive. I firmly believe that ComNet is built not only to survive, but to excel in this environment. If we’re the company that I believe we are, then this is one of the most important times in ComNet’s history.
We have been presented with tremendous opportunities this year. Our ability to carry out these opportunities, from sales to operations, will determine which direction ComNet is headed. We have to value each one of these opportunities and make the most of them. They are fruit borne out of your efforts and hard work over the past years. Ultimately, they are your opportunities…they didn’t just happen.
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July 2009
COMNET'S STORY
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We’ve come to the mid-point of the year. This is the time when management re-visits its expectations for the year. Back in January, I wrote that 2009 could become one of the best years in ComNet’s history. I continue to believe that. In all my years at ComNet, I don’t remember any time that had as much potential as where we are now. This isn’t a story that every company is telling, but it’s ComNet’s story.
We all know that the local markets are tough right now. It won’t always be the case, but for now the local opportunities are hard to find and tougher to win. However, we have to remember that ComNet is a national “service provider”, not just a local contractor. It’s the customers with a national footprint that represent the greatest potential to ComNet in this environment. ComNet’s strength as a national service provider means that even if we’re unsuccessful with a local bid, we can still bring value at the national level to the customer.
Why is ComNet attractive to this type of customer?
- ComNet is licensed to do business in all 50 states and we have an extremely talented finance department that keeps it all straight.
- ComNet has a large team of technicians who are willing to travel in support of customers.
- ComNet has the most experienced project managers in the industry.
- We have a balance sheet that is debt-free and significant bonding capacity.
- We are continually adding to our list of service offerings and growing along with our customers.
- ComNet operates with integrity and a customer-focus that is second to none.
These are the things that will enable ComNet to succeed, regardless of what the economy throws at us. It might be nice to tell you about the game-changing idea or the great decision that got us to this point, but it*s simply not the case. ComNet is what it is as a result of men and women doing thousands of little things right each day and it*s truly a testament to your efforts and dedication.
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April 2009
COMNET TURNS 25
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Just a few recollections from the very early days:
It made perfect sense to put the office a nine iron away from TPC Sawgrass, so that Curt Hoffman could play every afternoon!
I clearly recall that Bill Sr. was 55 or 56 years old when we met for our first “breakfast meeting” (never a good sign!)
Bill Jr. was only 18 but was already three-putting like a guy three times his age!
Congratulations to all on this remarkable achievement. Here’s to another 25 years!
Frank MacInnis
Chairman & CEO
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This month is a time of celebration for everyone at ComNet Communications. Back on April 24, 1984, a group of people saw a unique business opportunity and the company now known as ComNet was formed. Over the course of 25 years, any organization will go through changes, and ComNet has been no different. However, I'm proud to say that one thing hasn't changed, and that's ComNet*s commitment to its customers.
Do you remember the phrase coined by Bill Clinton back in 1990? He won a presidential election by reminding people that *It*s the economy, Stupid*. I would like to think that ComNet has excelled for 25 years behind its own version, *It*s the customer, Stupid*. The underlying details and strategies can be complicated, but the principle is simple.
However, all the strategies and slogans would be meaningless if it wasn't for ComNet*s team of dedicated men and women. ComNet is successful because you take enormous personal pride in your work. Without your efforts, ComNet would never be able to celebrate its 25th anniversary. Your contributions have helped build a company that is unique within the industry and it*s something that you should be proud of.
Congratulations and thank you.
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January 2009
FOR EVERYTHING THERE IS A SEASON
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It’s almost impossible to read a newspaper today and not come away depressed. Retail sales are at historical lows, banks are in trouble, home prices are down and corporate bankruptcies are in the news. You wouldn’t be human if you didn’t wonder what all this holds for ComNet.
Over a year ago, ComNet’s senior management recognized that tough times were on the horizon. We then took steps to prepare for those times. We made selected personnel reductions in areas that weren’t showing success and we decided to stop our investment in the California office. These things were done with one thing in mind…to solidify ComNet’s balance sheet. I’m proud to say that we have been successful in this regard and that ComNet is debt free.
ComNet’s senior management also recognized that a tough economy could afford us some tremendous opportunities. Many of ComNet’s competitors are financially strapped. One of our larger competitors has filed bankruptcy. The list of service providers that are able to support large national customers, primarily utilizing internal resources, is getting really short. In this economy, the strong will get stronger and the weak will get weaker. Through your efforts, ComNet has become one of the strongest companies in the industry.
Let’s not forget the impact that all this has on customers. The risk of a contractor defaulting on a project or underperforming due to downsizing has come back into the marketplace. As a result, the economic period that we are in may represent the best opportunity in years for ComNet to develop new customer relationships. Customers that might not have talked to us a year ago are now looking for a company like ComNet that is financially sound. One of ComNet’s primary goals is to take advantage of this economy and establish as many new customer relationships as we can. These efforts may not pay off immediately, but 6-12 months from now, they will in a big way.
Finally, let’s remember that ComNet has become a diversified company. We deliver many different services to our customers. We also touch many different market segments. Retail customers are having an especially difficult time right now and their spending will almost certainly be curtailed. However, less than 10% of ComNet’s total revenue comes from retail customers.
One thing that we absolutely have to recognize is that our competition will be getting desperate. It is imperative that we do the best job possible on the operational end. We can’t give any or our existing customers a reason to look at other contractors. One way that we can do this is to be creative and find ways to give that “little bit extra” to our customers. It’s that “little bit extra” that separates us from our completion and makes us ComNet.
Let me end by saying that anyone who knows me knows that I’m just an old farm boy at heart. It’s how I was raised and taught to follow the seasons during the year. There are times to plant and times to harvest. Now is the time for ComNet to plant new customer relationships and to do it in a big way. We have prepared ourselves for this and it’s an opportunity that we can take advantage of. We can’t control the economy any more than we can control the seasons. All we can do is recognize where we are and prepare as well as possible for when the season changes.
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December 2008
HAPPY HOLIDAYS
| I want to sincerely thank everyone for all their efforts during 2008. This has been one of the strongest years in ComNet’s history and it is a testament to your hard work and determination. I take tremendous pride in being able to work with the finest group of men and women in the industry. ComNet is moving into its 25th year and this hasn’t happened by accident. It’s a direct result of your professionalism and dedication.
2009 looks to be the most challenging year in not only ComNet’s history, but potentially of our lives. However, I truly believe that 2009 will be a year of tremendous opportunity for ComNet. Frank MacInnis made a very important comment during our recent Managers’ Meeting. He said that in times like these, “the strong get stronger and the weak get weaker”. If we stick to our business principles, ComNet will be one of the winners during 2009.
ComNet has made remarkable strides toward combining our project management capabilities with our in-house technician footprint. During 2008, we were able to staff more projects with our in-house technicians than we have ever done in the past. It is hard to over-emphasize how important this is to ComNet’s future. The list of companies that can support national customers with sophisticated project management and in-house technicians is getting shorter by the day. This ability truly differentiates us from our competition.
At this time of year, I hope that you will spend time with your families and enjoy the things that matter most. Please remember the troops during this holiday season and give thanks for their sacrifice.
Best wishes and season’s greetings!!
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October 2008
TIME TO GET TOUGH
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The business climate seems to be changing before our very eyes. Depending on who you listen to, the end result could be everything from a gentle slowdown to the end of western civilization. The smartest people on Wall Street and in Washington can’t tell us where we are headed, so I won’t even try. Quite frankly, if they were half as competent at their business as ComNet is at ours, we wouldn’t be in this mess to begin with.
Regardless of how you interpret events, there are some definite signs that the 2005-2008 construction boom is coming to an end. The downturn won’t be universal, as certain market segments, such as data centers, health care and secondary education, appear to have some resiliency.
ComNet has been around for over 20 years. During that time we have seen both good times and bad times. ComNet has the history and experience to get through the current mess, because we now know what to expect.
- There will be less new construction and fewer large projects. More of our work will come from retrofits and relocations.
- Margins on project work will get tighter as competitors focus on business survival rather than profitability. In a market downturn, a contractor learns whether it has taken care of its customers. It is easy to take customers for granted when things are good, but it’s the good clients that carry us through the bad times.
- Business risk will increase. In the last couple of weeks, we have seen Fortune 500 companies literally disappear overnight. No one considered for a minute that these companies would default on their financial obligations. I have also had more payment disputes come across my desk this year than in the previous 3 years combined. Unfortunately, the supporting documentation has ranged from mediocre to non-existent. It is self-evident that the likelihood of collecting on a delinquent account is directly related to the quality of project management that went into the project. A critical aspect of project management is a well documented paper trail.
It seems appropriate that this is the start of football season. Business is going to get tougher and ComNet needs to put on its helmet and shoulder pads. The days of getting paid for change orders because we’re nice guys or because someone had a verbal approval are gone. When we get paid on change orders, it will be because we handled the matter professionally and we have the documentation and signatures to support our claim. We will avoid contract disputes because we are very specific with the terms and conditions that support our bids.
I look at it as the distinction between being owed something and having earned it. Being owed something can involve anything from equitable treatment to a social contract. The act of earning something requires business professionalism in order to close the deal. Even in a bad economy, there are good customers with good work. We just need to earn it.
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July 2008
MR. MOORE GETS US ALL!
| It is virtually impossible to read a newspaper or watch television and not come away thinking...what next? It seems like things are out of control, and in some regards this is probably true. Gordon Moore, one of Intel’s Co-Founders, developed an idea that came to be known as Moore’s Law. Moore theorized that the power of the microchip would double every 18 months, thereby exponentially increasing the power of computers. From a computer-user’s perspective, Moore’s Law has translated into unbelievable benefits. ComNet has also been a direct beneficiary of Moore’s Law. Much of ComNet’s work involves upgrading infrastructure and equipment that have been rendered obsolete by changes in technology. If Moore’s Law wasn’t in effect, ComNet would be a much smaller company.
Unfortunately, there is another side to change and that is the stress that it puts on people and organizations. For every benefit derived from Moore’s Law, there will be an equivalent sacrifice. We see it every day by way of shortened project timelines and immediate bid requests. At times, I find myself thinking that customers simply haven’t done their job when we get urgent requests for bids or service. In some instances this may be true. The reality is that the customer is usually stuck on the same treadmill that we are and Moore’s Law says that the treadmill won’t slow down.
It is encouraging to remember that ComNet is an organization that is built to adapt. Twenty years ago, ComNet did virtually no inside-plant cabling. Today, the majority of our revenues come from inside-plant cabling. Five years ago, ComNet wasn’t involved with point-of-sale equipment or networking equipment or wireless networks. Today, these are significant areas of growth. Four years ago, ComNet did $36 million in revenues. We project that 2008 revenues will be approximately $55 million. ComNet has been in business for 24 years and during that time we have seen at least 3 economic recessions, several wars and 9/11. We didn’t hang around by accident. We survived and excelled because we welcome change and adapt to new circumstances.
The following are some basic principles regarding change that I try to remember.
- In today’s business environment, a company must be willing to accept chaos or at least "bounded instability" in its industry and its own marketplace as part of the reality of doing business.
- Focus on creating an organization that’s built for speed and for customers.
- Business is shifting from being about "transactions" to being about "value-added" interactions with customers.
- In a world where most products and services ultimately become commodities, customer care becomes the only true and lasting differentiator.
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April 2008
LESSONS TO LEARN
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Below you will find a re-print of an article from Business Week. It explains, far better than I can, what happens when a really good company loses its core values. Sprint Nextel employed some of the brightest managers in the business. They had a sound strategy and an advantage in virtually every business and technological aspect. However, none of it mattered once they forgot about the customer. I think that the lessons speak for themselves. Best regards, Alex
Sprint's Wake-Up Call
Reversing a miserable service reputation after the Nextel merger will be key to the company's turnaround
by Spencer E. Ante
When Daniel R. Hesse was named chief executive of Sprint Nextel in December, he figured that customer service was going to be one of his biggest challenges, given how poorly the wireless service provider had performed on that count in recent years. He quickly found out precisely how big. The lanky 54-year-old walked into his first operations meeting at Sprint headquarters in Overland Park, Kan., and found that customer service wasn't on the agenda at all. He changed course right away. Customer service is now the first item discussed at every one of the weekly meetings. "We weren't talking about the customer when I first joined," says Hesse. "Now this is the No. 1 priority of the company."
With good reason. Since Sprint and Nextel merged three years ago, the deal has turned into something of a fiasco, with the company's stock down 66% since the agreement was struck. Poor service is a central reason. After the merger, unhappy customers defected in droves, and profits evaporated. On Jan. 31, Sprint Nextel said it would take merger-related charges of as much as $31 billion, wiping out nearly all of the deal's value. In addition, two lawsuits have been filed against the company for allegedly extending customers' service contracts without their consent.
Employees like Paula Pryor saw the merger's impact firsthand. The 38-year-old, who worked in a call center in Temple, TX says the numbers-driven management approach implemented after the combination led to poor morale and deteriorating customer service. Even bathroom trips were monitored. "They would micromanage us like children," says Pryor, who was fired last year after taking time off when her father died.
The toll on Sprint's reputation has been dear. The company has ranked last among the country's five major wireless carriers in customer service every year since the merger in 2005, according to annual surveys by J.D. Power & Associates.
Now, two months into his job, industry veteran Hesse is disclosing for the first time detailed plans for turning around customer service. He's increasing investments in customer care, adding service technicians in retail stores, and reversing many management practices in customer call centers. Hesse is convinced that restoring Sprint's reputation with customers is the key to its future. "You will see progress," he says. "We have the right people in place. We will get it done."
For the combined Sprint Nextel to be criticized for quality issues is a remarkable reversal. During the 1980s and '90s, when Sprint was the nation's third-largest long-distance company, it distinguished itself by advertising a fiber-optic network so high-quality you could "hear a pin drop." Nextel was known for its "push-to-talk" technology and the best rate of customer retention in the industry.
When the two unveiled plans to merge in December, 2004, there was a certain logic to the deal. Separately, they were much smaller than AT&T (T) and Verizon Wireless, but together they would nearly rival the two wireless leaders in size. The theory was that, combined, they would have the bulk to get the latest phones, best prices on equipment, and most complete network for wireless customers. "The combination of Sprint and Nextel builds strength on strength," Gary D. Forsee, CEO of Sprint and later the combined companies, said then.
But as the two formally combined in August, 2005, it became clear this deal would be even more complex than the typical megamerger. At the same time Forsee and Executive Chairman Timothy M. Donahue were piecing the two companies together, they laid out an aggressive strategy for the combined entity to become a leader in wireless broadband services and content. That led to plans to spin off Sprint's local telephone business, form partnerships with the cable industry, and develop a wireless technology known as WiMAX. "There was so much going on after the merger that there was a lack of focus," says one former senior-level insider.
In September, 2005, the month after the merger closed, Forsee told Wall Street that the deal was going more smoothly than expected. He raised the projection for expected "synergies," or cost savings, to $14.5 billion, up from the original $12 billion estimate at the time of the merger announcement.
That boosted pressures to find cost savings throughout the company, say former employees and executives. An important component of the effort was importing the quantitative management approach of Sprint to Nextel. While some of the new metrics worked well, others had detrimental effects, former employees and executives say. In particular, call centers began to be measured and viewed primarily as cost centers, rather than opportunities for strategic advantage. Customer service ended up a secondary priority, say former executives. Forsee, now the president of the University of Missouri, declined to comment for this story.
In the fall of 2005, as board members gathered for their first meetings as a combined company, the directors from Nextel noticed another key change, according to the former senior-level insider. Before the merger, Nextel directors talked at every board meeting about "churn," the industry term for the percentage of existing customers who leave each month. The directors felt churn was a good shorthand way to understand the quality of customer service, and they prided themselves on Nextel having the lowest in the industry. But after the merger closed, the combined board paid little attention to churn, concentrating instead on the progress with synergies and strategic initiatives. "From the very beginning there was a philosophical difference on churn," says the former insider.
In the trenches, meanwhile, workers were dealing with fallout from the merger. Pryor remembers the conditions in her Texas call center, originally a Nextel facility, shifting dramatically in the first months after the merger closed in late 2005. Managers began tracking what she was doing on her computer. Overtime pay became much harder to get. Most puzzling for her was the pressure to keep customer calls short. At Nextel, she was judged only on the number of customer problems she solved each month, however long they took, and she would occasionally spend 30 minutes to resolve a thorny issue. But after the merger, speed was the priority, she says. "They would say, Your calls need to be shortened,'" she says.
`LIKE NOAH'S ARK'
Other employees say they felt similar pressure. Gayle R. Romero, who worked in Sprint Nextel call centers for six years, says that at one team meeting after the merger, a manager said, "if you don't think you can handle this, I hear McDonald's is hiring." Says Romero: "Everyone was scared."
Customer service issues began to surface later that year. In January, 2006, Sprint unveiled plans to merge the two billing and customer care systems from the combined companies. But employees say there was little evidence of any progress in the following months. Service reps had to toggle back and forth between systems, and at times couldn't get access to billing or technical information for customers. "It was like Noah's Ark," says one former insider. "We had two of everything."
Churn rose quickly, hitting 2.4% in the third quarter of 2006. That was the highest among the country's major carriers and far above the 1.4% rate Nextel reported before the merger. At the same time, Sprint reported softer-than-expected earnings, punishing its stock.
As Sprint came under financial pressure in 2006, it began to ask call-center workers to engage more in sales. Whereas Nextel service reps had no sales quotas, workers at the combined companies were required to hit targets for renewing contracts or retaining customers who wanted to cancel accounts. One call-center employee says she was supposed to renew 600 to 900 contracts per month, and sometimes the target exceeded 1,000. In the customer retention unit, workers were given cash bonuses of $2,000 to $3,000 per month if they met monthly quotas. "They wanted those big bonuses," says Romero.
Allegations in the two lawsuits against Sprint raise questions about how far Sprint workers went in meeting those sales quotas. Selena L. Hayslett, a realtor from Apple Valley, Minn., says she called Sprint Nextel four times in late 2006 to dispute charges on her bill. Then she realized that each time she called, Sprint was extending her contract, without her consent, according to an affidavit filed in one of the suits. "I felt tricked," said Hayslett.
Her complaint is included in a lawsuit filed by the Minnesota attorney general, alleging that Sprint extended contracts when customers made small changes to their service. "It's kind of like the Hotel California," says Lori Swanson, the attorney general, "where you can check in and never leave." Sprint declined to comment in detail on the lawsuit. However, a spokesman says there are "discrepancies between our rec-ords and the lawsuit's portrayal of customer interactions."
Paula Appleby, a plaintiff in the other lawsuit, claims she tried to cancel her Sprint contract a number of times. But "each time she has attempted to cancel her service she has been told that her contract had been previously extended," according to the complaint, a federal lawsuit filed earlier this month seeking class action status. Sprint said it is still reviewing the Appleby lawsuit and declined to comment on specific claims.
In early 2007, as its financials deteriorated, Sprint cracked down on the freebies that call-center workers could give to keep customers happy, say current and former employees. One current manager in customer retention says that in the first half of 2007, Sprint cut back on virtually all the free minutes, service credits, and free phones that his workers used to be able to dole out. "One hundred minutes is it," says the manager, who asked for anonymity because he does not have authorization to speak to the press.
NO STOPWATCHES
The new policies hurt Sprint's ability to build its customer base. In the third quarter of 2007, churn stayed high, and Sprint saw its subscriber numbers remain flat, at 54 million, while rivals AT&T and Verizon added millions. In October, Forsee stepped down as CEO under board pressure. Today, Hesse is reversing course on several fronts, hoping to salvage what he can from the troubled merger. He and his lieutenants aren't eliminating the quantitative approach entirely, but they're changing many of the old metrics to now emphasize service over efficiency.
Bob Johnson, Sprint's new chief service officer, has eliminated limits on the amount of time service reps spend on the phone with customers. Instead, he'll track how frequently reps resolve customers' problems on the first call. Employees who don't solve a minimum percentage on the first call won't be eligible for sales bonuses. He'll also track how quickly customer calls are answered, to ensure they're getting prompt attention. "My incentives and policies are all driven around improving the experience," says Johnson. He says the long-delayed combined billing system will be done by May.
Hesse is also returning to the Nextel philosophy in a number of areas. Churn, for example, is once again a top priority, discussed at every operations meeting. The figure remained stubbornly high, at 2.3% in the fourth quarter of 2007.
As for the allegations in the two lawsuits, Johnson says Sprint has implemented a zero tolerance policy for shoddy customer service, which includes a new focus on extending contracts only with detailed approvals from customers. Among other things, Sprint sends a letter to customers outlining any changes to their account, and customers have 30 days to cancel the changes.
Hesse knows he has a long, hard road ahead of him. Still, he's convinced Sprint is at last moving in the right direction. "We're beginning to improve customer service already," he says. "There will be a lag between when it improves and when the world knows that Sprint's customer service has improved. There's always a perception lag." |
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January 2008
LOOKING AHEAD TO 2008
| 2008 looks to be an extremely interesting year with its own set of challenges for ComNet. The commercial construction market forecasts to be extremely strong during most of 2008. Architects and engineers have full order books and this work will flow out to specialty contractors, like ComNet, throughout the coming year. This also holds true for data center activity which is in the early innings of a multi-year upgrade cycle.
However, we also have to assume that our technology service offerings will be under pressure during 2008. Retailers are lowering their profit expectations and the financial sector is a disaster. While it is almost impossible for these customers to remain competitive if they stop spending on technology, it will likely lead to smaller projects as technology spending will be more targeted. There will almost certainly be greater pricing pressure on service providers like ComNet.
ComNet is well positioned to withstand whatever the market brings us and even succeed in the process. As I have stressed on many occasions, companies that manage their cash and manage their risk will get through anything.
In our business, risk management focuses on a few primary areas:
· What projects do we pursue?
This involves value judgments regarding the customer and the market segment. It’s no secret to anyone that all customers are not created equal.
· How do we price the various projects?
I hope that we would view the risks associated with working for a sub-prime lender differently from the risks associated with working for a large insurance company. If so, then we should acknowledge this risk when bidding the work (assuming that we would even want to) and price it accordingly. In simple terms, the higher the risk, the higher the price.
· What contractual terms do we work under?
If we weigh out everything above and decide to work for a riskier customer, then how do we protect ourselves? We do this through the contract negotiation process. First and foremost, this involves cash management. We try and negotiate up-front payment where possible. We stay overbilled and we collect our receivables aggressively.
· How do we get the job done?
If we take a look at the other side of the coin, we will quickly see that if things get difficult for ComNet, then they will be equally difficult for our subcontractors. The labor source that we rely on to get the job done involves a risk management decision. I think that everyone intuitively knows this, but it is worth re-stating. ComNet has some very good subcontractors, but as a general rule, subcontracting involves more risk than utilizing our internal labor force. This applies not only on the job site, but also in the eyes of our customers. I realize that we can’t get ComNet employees to every location, but we had better get accustomed to our customers “wanting to make sure that we are using our own employees”.
Thankfully, I have a few people in the Bethel office that went through the Great Depression and they keep things in perspective for me. With the exception of 2001-2003, we have all participated in a good economy for the past 15 years. During that time, the concept of risk has faded into the background. We have seen this in the stock market and in interest rates. I think that it would be prudent of us to re-acquaint ourselves with the concept of risk and the process of risk management. Being unrealistically optimistic obviously isn’t managing risk. However, it is equally important to stress that being completely conservative isn’t managing risk either. ComNet is in the business of risk management, not risk avoidance. Managing risk effectively involves a process, which has been discussed above. If you haven’t gone through the process, then you haven’t managed the risk - you just got lucky. As you can also see from above, it involves everyone within ComNet. No one gets a free pass.
All this may sound as if I have lowered my expectations going forward. Nothing could be more wrong. I firmly believe that tough times tilt the odds toward the strongest companies. It*s the weaker companies that suffer. We have all put a lot of time and energy into making ComNet the best run company in our industry. This means that we have built an organization that expects to succeed regardless of the challenges.
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Christmas 2007
SEASONS GREETINGS
| I want to sincerely thank everyone for all their efforts during 2007. This year has been a challenge in many ways and everyone has worked hard to overcome the obstacles. This is a credit to the professionalism and dedication of ComNet’s employees. I take enormous pride in the men and women that I get the privilege of working with every day. I believe that you are the best team in the industry. During the holiday season, you should take a few minutes to think about what ComNet has accomplished this year and you should be proud of your contribution to those achievements.
Every day, I become more and more convinced that ComNet provides a level of service that our customers desperately need. Our integrity, attention to detail and professionalism truly are rare commodities. I see this demonstrated every time a customer comes back to ComNet after trying out one of our competitors. Through your determination, ComNet is stronger and better positioned in the market than it has ever been.
I look forward to 2008 and expect it to be ComNet’s best year ever. This past year has convinced me even more that one of ComNet’s greatest assets and the single biggest differentiator between us and our competition will be our ability to staff major projects and structured roll-outs with ComNet employees. I believe that our success will increasingly depend on our ability to combine our project management capabilities with an expanded in-house technician footprint. Customers have come to expect this level of commitment, and our success will enable us to attract and retain the national customers that make up the core of ComNet’s business.
At this time of year, I hope that you will be able to spend time with your families and enjoy the things that matter most. Please remember the troops during this holiday season and give thanks for their sacrifice.
Best wishes and seasons greetings!!
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December 2007
BACK TO THE BASICS
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I recently read a story about Home Depot’s “warm transfer” policy and how they shift a customer from one employee to another. Say you’re in aisle eight and you want a screwdriver, which happens to be in aisle five. The employee in aisle eight is supposed to walk you to aisle five and either show you the screwdrivers or introduce you to the employee in that aisle. The essence of the story wasn’t about Home Depot’s success with warm transfers, but the fact that Home Depot has let the practice lapse. The story goes on to suggest that Home Depot’s drift away from their core values has been partially responsible for their disappointing financial results of late.
This caused me to think about how a well run company should react when things don’t go its way. Home Depot is one of many companies currently being impacted by the downturn in residential home construction. Home Depot didn’t cause the downturn and they certainly can’t stop it. In a similar light, I don’t think that it is a surprise to anyone that ComNet has also been impacted by circumstances that are outside of our control. We have had to deal with the impact of corporate mergers and changes in real estate philosophy at some of our larger customers, which have had a negative impact on the company. This is just part of business. Sometimes these things work in our favor and sometimes they don’t. This year, several of these factors haven’t worked in our favor.
The big question is, what do we do about it? I think that we learn our lesson from Home Depot and go back to basics. We focus on servicing our customers to the very best of our abilities. We don’t let e-mail be our only method of contact. We pick up the phone more often and let our customers know that there is a real person working to resolve their problems. We become fanatical in our attention to detail and bring in our projects as profitably as possible. We adhere to the financial principles that have served us well in the past by managing our cash as prudently and as effectively as we can. A company that excels at customer service, profitability and financial discipline will be around a hundred years from now. ComNet will be that company.
If you’ve read this and have the impression that times are desperate, nothing could be further from the truth. ComNet will be profitable again this year and we have as many positive things going on as any company in our industry. However, I think that there are things that we can do better. I believe that ComNet is a great company and great companies are able to identify and address issues before they become a problem. Let the other guys practice crisis management.
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July 2007
EXECUTING THE PLAN
| In the previous newsletter, I described a number of initiatives that ComNet has invested in this year. In brief, these were:
- A start-up office in southern California
- Expanding our presence in the north Florida commercial market
- Developing an audio/visual service offering in Texas
- Developing a security system offering in Connecticut
- Implementing a new work order system
I hope that you get as excited as I do when you think about the possibilities and opportunities that these ideas can generate. However, ComNet is now faced with the task of executing these plans and turning good ideas into real-world capabilities that contribute to the profitability of the company. To use a cliché, this is where the rubber meets the road. An organization’s ability to effectively execute its plans is what separates the great companies from the good ones. We operate in a rapidly changing industry and the needs of our customers seem to change overnight. As a result, ComNet’s need to evolve along with our customers will never cease.
Our ability to accomplish these initiatives is critical to our success going forward. ComNet isn’t like some of our large customers who seem to have unlimited cash resources. In order to ensure the successful execution of our plans for the future and to evolve along with our customers, it is essential that we pay close attention to cash at all times. Our ability to finance future growth is dependent upon turning our plans into profitable ventures.
The initiatives noted above will touch every employee within ComNet. I am proud of the team that we have assembled and ComNet’s success calls for the best efforts of everyone in the Company, at all levels.
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April 2007
LAYING THE FOUNDATION
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As we complete the first quarter, I want to take the time to update everyone on a number of goals and initiatives that ComNet has invested in.
The California office has been our largest investment to date. This office was slow to develop and as a result, we have implemented a number of changes. The California office is now directed by George Pruitt. We also installed a new sales team at the start of 2007. The California team is re-energized and determined to develop a strong local presence, while functioning as operational support for ComNet’s regional offices. I firmly believe that the team we have assembled possesses the talent and determination necessary for success. As we move into the 2nd half of 2007, we should see exciting things taking place in Southern California. I want to especially thank Mike Valle for being a constant during a whirlwind of change.
The Jacksonville office has identified untapped potential in north Florida's commercial market. As a result, they have invested in both sales and operational resources to capitalize on this opportunity. I believe this is a terrific investment that will generate significant returns in the near term. In addition, the Jacksonville office has recently started a satellite office in Phoenix, Arizona. This location will be managed by Steve White, who has recently returned from a long-term remote assignment in the California office. It is Steve’s dedication and sacrifice during his assignment in California that enabled ComNet to grow in this market, and we appreciate his contributions.
The Dallas office is working diligently to develop its audio/visual service offering, which was initiated in the 2nd half of 2006 and is ripe for success. Troy Frain was brought in as a designer/estimator for audio/visual opportunities, and he has been instrumental in assisting the national accounts sales team with these prospects.
The Bethel office is targeting design/build opportunities as well as security system installations for growth areas in Connecticut. I am especially excited about the potential for design/build. The concept of utilizing a single company to both design and build out facilities continues to gain ground in the U.S. I believe that design/build will be a major focus as we move forward, since it creates another level of value to our customers while leveraging ComNet's core values of integrity, quality and professionalism.
Lastly, we are in the final stages of developing a new work order system. Bill Bielmyer, Jr. has managed this project since its inception. The new system will be critical to meeting two fundamental requirements of our marketplace; standardized processes and customer demand for project visibility.
If all of this sounds like a lot to accomplish….it is. ComNet’s senior management has done most of the heavy lifting and I can’t thank them enough for their efforts. They are committed to diversifying ComNet’s service offerings, which ultimately makes us a much stronger company. Through everyone’s efforts, ComNet has become a company that is better able to capitalize on the good times and better able to weather the bad times. We have achieved all of this while meeting budgets, maintaining profitability and effectively managing our cash. I think that’s something that everyone can take pride in.
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January 2007
WHO IS YOUR CUSTOMER?
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As we kick off 2007, I think that it is worth looking back a few years to see how far we have come. ComNet finished 2003 with Earned Revenues of $27,388k. We currently anticipate that ComNet will finish 2006 with Earned Revenues of $46,862k. This indicates that ComNet has grown by more than 70% in the last 3 years. This is a tremendous accomplishment and could have never happened without the hard work and dedication of ComNet’s employees.
Anyone who has been around ComNet during this 3 year period knows the strain that this type of growth has placed on the company and its employees. Looking forward, our markets are strong and ComNet’s reputation as a premier service provider is increasing. This tells us that the pressures associated with growing won’t go away during 2007. I believe that customer service is a primary factor that differentiates ComNet from its competition. It is customer service that enables ComNet to grow. Customer service attracts new customers like a magnet and then retains them because of the experience.
Now the hard question, who are our customers? Is it just the companies that pay us for our services? This may be the most obvious answer, but I don’t think that this answer is nearly broad enough. I believe that every employee of ComNet has a customer. You just may not have thought of them that way. For example, Accounting has multiple customers. There are the Regional Managers who depend on them for accurate, timely information. Accounts Payable and Accounts Receivable have customers in ComNet’s employees who depend on them to prudently manage cash flows so the company can meet its financial obligations. In turn, Project Managers should also remember that Accounting is one of their customers. If the projects aren’t well managed, then billing doesn’t get done and payables don’t get booked and ultimately Accounting can’t meet its own customer obligations. Human Resources has customers. They are the employees of ComNet who need reliable, understandable benefits. I consider each of ComNet’s employees to be one of my customers. I have nearly 300 customer/employees who depend on me to direct ComNet and effectively manage its various risks in order that employees can have careers that are rewarding. In short, I believe that from the newest employee to the President of the company, regardless of position, we all have customers who demand the highest level of service.
I take great pride in ComNet’s ability to deliver the highest level of service in the industry to its external customers. This is a tremendous accomplishment and a credit to all employees at ComNet. If we apply the same determination and passion toward our fellow employees, then we have created something truly remarkable. We will have created a true culture of customer service at ComNet.
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December 2006
HAPPY HOLIDAYS
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I want to sincerely thank everyone for all your contributions during 2006. A little more than a year ago, ComNet established 6 Strategic Principles that would govern the company for the next 5 years. For new employees, these principles were:
- Grow revenue at 15% per year
- Broaden our scope of services
- Train and promote from within
- Extend our geographic range
- Build the ComNet brand
- Go where the money is
These goals represent a significant challenge to any organization and our only chance of meeting them lies in the dedicated efforts of all of ComNet’s employees. In just a year’s time, we have made tremendous progress, which benefits everyone at ComNet. Through your hard work, we are creating a much stronger and resilient company that is far better able to weather troubles when they come.
At this time of year, I hope that everyone will be able to spend time with your families and enjoy the things that matter most. Please remember the troops during this holiday season and be thankful for their sacrifice that allows us to live in the most prosperous country in the history of mankind. You don’t have to watch much television to be thankful for all the places that you don’t live.
You should also take a few minutes to think about what ComNet has accomplished this year and take pride in those achievements. You have been part of setting a goal and meeting its challenges. That’s something that few organizations, or individuals, can say for themselves. I take pride in the men and women that I get to work with every day. You are truly a special group.
Best wishes and seasons greetings!!
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October 2006
FROM GOOD TO GREAT ...
A SOLID START
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The dog days of summer are over and it brings us to the time of year when we start to assess how well we have performed and how well we have executed the 5-Year Plan that was laid out a year ago. This plan was based on the following six steps, and we determined that over the next 5 years, ComNet would
- Grow revenues at 15% per year
- Broaden our scope of services
- Train and promote from within
- Extend our geographic range
- Build the ComNet brand
- Go where the money is
I can't say that we have accomplished 5 years of effort in the first year, but we have made a solid start. ComNet's revenues for 2006 are projected to be 15% over 2005 levels. Our service offerings have expanded to the point where approximately 30% of ComNet's revenues are derived from services other than voice / data cabling. We have re-emphasized the BICSI Training Center in Dallas, and it is anticipated that approximately 40 ComNet employees will participate in the 1-week training classes during 2006. We are making progress with the California office, which remains a priority. ComNet's name is gaining recognition in the marketplace and we are constantly looking for areas where ComNet can bring the most value-add.
As I said, this is a solid start, but only a start. If I have learned anything in 47 years, it is that this year guarantees nothing for next year, this week guarantees nothing for next week and today guarantees nothing for tomorrow. All we can strive for is an opportunity to focus our energies, our commitment and our passion toward making something great. This holds true regardless of your job within ComNet. ComNet is my opportunity and I hope that it is yours also. Together, I believe that we can make ComNet a great company.
"Good is the enemy of great. And that is one of the key reasons why we have so little that becomes great. We don't have great schools, principally because we have good schools. We don't have great government, principally because we have good government. Few people attain great lives, in large part because it is just so easy to settle for a good life. T he vast majority of companies never become great, precisely because the vast majority become quite good and that is their main problem." Good To Great - Jim Collins
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July 2006
ALL STAR TEAM
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With baseball’s All-Star Game coming up, I thought that I would pass along something that I ran across a couple of years ago. Buck Showalter, the current manager of the Texas Rangers and former manager of the New York Yankees and Arizona Diamondbacks, has collected reminders of where he’s been and where he’s going. He uses them when he is uncertain on how to attack a particular situation. I keep these up in my office as a reminder. I hope that you find them useful too.
There’s no limit to what you can achieve if you don’t mind who gets the credit.
When problems cease, so do opportunities; solving problems was the reason you were hired. Jobs with few problems don’t pay very much.
Our character is what we do when we think no one is looking
Motivation - If anything goes bad, I did it.
If anything goes semi-good, we did it.
If anything goes real good, they did it.
The real test of a person is his respect for those who can be of no possible value to him.
Winning is not a some-time thing, it’s an all-time thing. You don’t win once in a while, you don’t do things right once in a while, you do them right all the time. Winning is a habit. Unfortunately, so is losing.
Eighty percent of the people don’t care about your problems. Twenty percent of the people are happy that you have them.
Thanks to everyone’s efforts, ComNet is right on business plan and headed toward another successful year. My deepest appreciation goes out to all of ComNet’s employees for their dedication and unwavering passion to get it right, 100% of the time. You are what separates us from everyone else in the industry and you are what keeps the customer coming back. I hope that everyone can enjoy the summer and put the same passion into your families that you do into ComNet. We have exciting times ahead of us and I look forward to going through them with you.
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April 2006
IT'S ALL IN THE PROCESS
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As we move along the 5-year path that we have laid out for ourselves, we should be aware of the hurdles that ComNet will need to overcome. One of those hurdles will be our transition from functioning like a “little company” to functioning like a “big company”. It sounds like such a simple thing when we say that we will grow. However, companies progress through stages that are quite different. A start-up company will function differently from an established small company, and a small company functions differently from a large company. The challenge is to make the transition without losing the characteristics that generated the underlying success.
I think that one of the primary challenges that ComNet will face is the necessity to become more process oriented. There is no way to manage significant growth without processes. At some point the company encompasses too many details and too many variables for managers to keep track of them all. We can’t manage everything as an individual event. Some things simply need to be resolved by the process rather than by an individual decision.
Another element of growth will be an influx of new employees. One thing that has made ComNet so successful is its team of employees, many of whom have years of service with the company. These people are the backbone of ComNet. In order to grow, we need to be able to take new employees and make them productive as quickly as possible. The more processes that we have in place, the quicker the employee can get up to speed.
Finally, an emphasis will be placed on training as we move forward. We are all familiar with BICSI training. The purpose of BICSI training is to establish a process whereby the same guidelines and standards are met on each and every project. This streamlines many of the variables involved in a project. The same thing will hold true for the new wireless, data and audio/visual services that ComNet is providing.
Ultimately, processes are how big companies manage risk and should be viewed as such. As mentioned above, the challenge is to implement processes without losing the flexibility that makes us so valuable to our customers. It can be a difficult balancing act. I am sure that everyone is familiar with a company that failed to navigate a growth stage. They either failed to implement enough processes to control the growth or they became too rigid and lost their value to their customers. I believe that ComNet has the ability to be different and move to a new level.
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January 2006
ATTENTION TO DETAILS....KEY TO SUCCESS!
| Congratulations to all of ComNet's employees for making 2005 the most successful year in our history. You should take pride in what you have accomplished this year because it is truly a testament to your dedication, hard work and flexibility.
I believe that one area in which you have really excelled during 2005 is your attention to detail. Your ability to break complex tasks down into their individual functions has enabled ComNet to take on projects of increasing size, and has allowed ComNet to continue expanding our service offerings. We all know that ComNets emphasis on solid cash management requires continuous attention to detail. In fact, attention to detail impacts all aspects of ComNet*s business and is a characteristic of every well managed company. It is no surprise that ComNet has struggled in the past when we became overwhelmed by the forest and lost our ability to focus on the trees.
Just as important is the impact that attention to detail has on our customers. Put yourselves in their shoes. Think about the times that you have been to a hardware store or to a department store. I am sure that everyone has experienced store personnel who didn’t have time for you and lacked knowledge about the merchandise. I am also sure that on rare occasions you have found personnel who were extremely knowledgeable about their store and the products they sell. They were willing to take the time to make sure they understood exactly what you needed so that you left the store feeling good about your purchase; in other words, a satisfied customer. Wasn’t the latter experience like a breath of fresh air?
This is how our customers should feel about ComNet; that we are focused on every detail of their project to ensure that their every expectation is met.
Attention to detail has helped us succeed during 2005 and will be a critical factor in achieving our 5-year strategic plan. Thanks again for all your efforts.
For want of a nail, the shoe was lost.
For want of a shoe, the horse was lost.
For want of a horse, the rider was lost.
For want of a rider, the message was lost.
For want of a message, the battle was lost.
For want of a battle, the kingdom was lost.
And, all for the want of a nail.
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December 2005
HAPPY HOLIDAYS
| I want to sincerely thank everyone for all your efforts during 2005. While we have experienced some growing pains, 2005 will be another extremely successful year for ComNet. We should all take pride in this accomplishment, because consistent, predictable performance is the trademark of every well managed company. This indicates that you have developed the ability to effectively manage risk. Our business will always contain risks, but ComNet*s success will depend on our ability to deal with those risks. We must continue to price in relation to the risks that we assume. We must identify and, if necessary, avoid those opportunities that involve excessive risk.
Consistent performance has also allowed us to set a new course for ComNet. Last month, I spoke about the 6 Strategic Principles that will govern ComNet for the next 5 years. Enclosed with this newsletter is a laminated card reflecting the 6 Strategic Principles and a brief statement about ComNet. I hope that you will carry this card with you to serve as a reminder of who we are and how we will Build Our Future Together. By putting these principles into action, we will take ComNet to a new level.
Thank you again for your contributions throughout the year. Your hard work and dedication have made a real difference. Nothing makes me prouder than to be part of the ComNet team.
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October 2005
CUSTOMBER SERVICE IS A CONTACT SPORT
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I’m looking out my window at a dreary sky and leaves turning orange and I can only think of one thing……it’s FOOTBALL SEASON !! It’s the time of year when hope springs eternal, unless you’re a New York Jets fan like Glenn Wagner. We fervently endeavor to blot out last year’s disasters. Then we weigh our team’s positive and negative strengths in an attempt to rationalize how a few favorable breaks will put our team in the Super Bowl. What if we do the same thing with ComNet? What if we were to look at ComNet as if it was the start of a new season? What are our strengths and what do we need to do better in order to win it all?
Anyone who has read a Missing Link recently knows the pride that I take in the customer service abilities of ComNet’s team. I believe in ComNet’s employees and I believe that you provide the best service in the industry. But what can we do better? We make our install dates. We resolve problems with efficiency. We allocate our personnel effectively. Most importantly we are profitable at the end of the day. What do we need to do better?
I think that we need to remember that customer service is a contact sport and that every contact has opportunity. Each and every day ComNet has 300+ employees in contact with our customers. If we listen, we can gather competitive information and advance knowledge of emerging trends. We will hear what our customers think about us. We will hear about our customers’ problems and we will hear about their successes. We will know how our customers are changing….and if we listen hard enough we will hear how ComNet needs to change with them. But, is that enough? I don’t think so, and I think that we can still do better. If all we do is gather information and put it on a shelf, we are nothing more than a library. We need to develop the practice of disseminating the knowledge that we have gained throughout ComNet. The information can then be analyzed and transformed into a solution….rather than a response. ComNet already excels at responding, but we will truly create value when we move beyond responding to and begin providing solutions. Being a solution provider is the difference between having our customer call us with a project and us calling our customer with an idea that will improve their business. Improvement in this area will be a fundamental focus for ComNet as we move into 2006. In the game of customer service, solution providers are unbeatable.
No credit can be given for predicting rain – only for building arks. Lou Gerstner - IBM
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July 2005
BREAKING NEWS
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There are a number of exciting things taking place at ComNet as we move into the second half of 2005. ComNet has recently hosted exhibits at the Interop show in Las Vegas and the C3 Expo in New York City. These events are great opportunities to showcase the services and capabilities that ComNet can bring to a customer. At Interop, ComNet was the only service company out of 350+ exhibitors. Our position was truly unique and the response from the attendees was terrific.
In addition to trade shows, ComNet has made a concerted effort to increase its internal sales capabilities by targeting the most talented individuals available. Al Williams has joined ComNet as Director of Carrier Sales. Bill Steele, Jim Galarneau and Jay Toumey have come on-board as Account Executives in Florida, California and Texas respectively. These are extremely talented professionals who will be tremendous assets to ComNet as we go forward in 2005.
You may be wondering why the company is taking these steps now given its successful history. I believe that ComNet has a great story that needs to be told. We need to tell people that ComNet has been providing the telecom industry with the best service available for over 20 years. We need to do a better job of telling the industry about the new service offerings and capabilities that ComNet has developed. We have a story of sound management, financial stability and operational performance that is second to none and it needs to be told.
ComNet’s management is no longer satisfied with being the best kept secret in the industry and we are committed to doing a better job of telling ComNet's story, your story. Make no mistake, this is the story of each and every employee of ComNet. We don't sell products or materials, we sell service. Service is nothing more than the collective efforts of talented and dedicated employees. If we continue to passionately focus on customer service, then we will be able to write a new chapter in the ComNet story and this one could be the greatest story that we have ever told.
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April 2005
CHAOS IN THE TELECOM INDUSTRY...Friend or Foe??
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The following is excerpted from a book entitled Business Climate Shifts. While is specifically deals with multi-national companies, I believe that the fundamental principles apply to ComNet as well.
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-In today’s business environment, a company must be willing to accept chaos or at least “bounded instability” in its industry..., and its own marketplace as part of the reality of doing business.
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-In the long run, linear thinking will kill you.
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-Forget hierarchies. Focus on creating an organization that’s built for speed and for customers.
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-Business is shifting from being about “transactions” to being about “value-added” interactions with customers.
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-In a world where most products and services ultimately become commodities, customer care becomes the only true and lasting differentiator.
I know that some of you will read this and think…”can’t he think of something else to write about”. My simple answer is no. I believe that ComNet’s long-term success will be determined by our ability to become a true value-added organization. By value-added organization, I mean an organization where everyone within the company is focused on customer service, regardless of whose account it is or what office they report to.
Look at the principles above and think for a moment about how different the telecom industry is today as compared with 5 years ago. AT&T has been sold. MCI has been in bankruptcy, out of bankruptcy and then sold. IBM no longer makes personal computers or laptops. Many of ComNet’s competitors have suffered crippling financial difficulties. Voice and data continue on the path to convergence. Customers ask us to perform different tasks every day.
What will the next 5 years bring us? What services will we be providing 5 years from now? Will we be facing the same foreign competition that other industries have struggled to deal with? There are thousands of experts in this country asking themselves the same questions and they don’t know either.
Believe me when I tell you that we don’t take on H&R Block rollouts or New York City schools because we want to see people lose sleep at night. We do these things because the marketplace demands them. ComNet will be headed for serious trouble the second that we stop servicing the marketplace.
I believe that ComNet is the premier service company in the industry. I don’t say this just to make people feel better. I truly believe that ComNet provides its customers with the best service that they will find anywhere. However, I also believe that the only thing guaranteed by tomorrow is that we will have the opportunity to make it better.
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“Every morning in Africa, a gazelle wakes up. It must outrun the fastest lion, or it will be killed.
Every morning in Africa, a lion wakes up. It must outrun the slowest gazelle or it will starve.
It doesn’t matter whether you’re a lion or a gazelle. When the sun comes up, you’d better be running.”
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Unknown
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January 2005
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Wow, it’s hard to believe that we are right around the corner from 2005. The past year has been one of unmatched success for ComNet, but now it is time to look ahead. We need to think about the challenges that we will face in 2005 and the things that we will have to do in order to meet those challenges.
We should all expect 2005 to be even more demanding than 2004. Hold on …. don’t start sending in your resignations yet. I don’t mean that people will be asked to work harder. In fact, I couldn’t be any prouder of a group of people than I have been of ComNet’s employees and the effort that they have given this past year. When I say that 2005 will be more demanding, I mean that we will have to deal with 2 specific issues. First, we will need to adapt to the ever increasing range of services that are being required by ComNet’s customers. Second, we will need to provide these services through a rapidly expanding workforce. Our ability to meet these 2 challenges will determine whether ComNet is able to create sustained excellence and continuing success. It sounds simple, but these simple things can be the most difficult challenges that a company will ever face.
So, how do we deal with these issues? We do it by sticking to the basic principles that have sustained ComNet for 20 years.
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- ComNet is a service organization and our customers expect us to give them the best customer service in the industry. Our customers expect us to communicate with them in a professional manner and to bring value-add wherever possible. Our customers expect quality results at a fair price and our customers expect us to meet deadlines. When a task looks impossible (and they regularly do), our customers expect us to find a way.
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- ComNet manages its own business with an unrelenting focus on profitability and cash flow. We manage our contractual relationships with sound business principles and we make solid judgments with regard to business risk. ComNet is one company, not three offices and we support each other. We separate ourselves from everyone else in the industry by being able to bring all of ComNet’s resources to bear on a problem.
ComNet’s success in 2005 will depend on our ability to apply the basic principles above to tasks that are increasingly difficult and complicated. And our success in 2005 will depend on our ability to instill these basic principles in new employees as quickly as possible. Always remember, new employees don’t just learn these things from management. They also learn from the person in the next cubicle and from the person at the other end of the cable.
I believe that we have the opportunity to make 2005 even better than 2004. So, let’s get started.
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October 2004
It’s All About The Service
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During the 1996 presidential election someone coined the expression, “It’s the economy, stupid”. It defined the 1996 election and has ultimately become a part of U.S. election history. Was the author really trying to be insulting? It is very likely, given the nature of modern politics. Within the context of the election, the expression meant that a candidate was inviting defeat if he forgot which issue was most important with the voters. This wasn’t to say that the economy was the only issue worthy of discussion. However, it did mean that no one could be successful if they ignored something that was fundamental and obvious. Ultimately, it meant that the voters, and not the candidate, would determine what was important.
I don’t think that day-to-day life at ComNet is any different from an election. Our customers make choices every day as to whether they will utilize ComNet or a competitor. In most instances, ComNet is in the position of the incumbent candidate and as such we have to run on our record. We seldom have the luxury of being able to get by with rosy pictures and unlimited promises. It is our prior history with a customer that will determine how they vote. Unfortunately, we operate in a different environment than a politician. In politics getting 50% of the vote is a win and getting 60% of the vote is a landslide. At ComNet, we will be out of business tomorrow if we only get 60% of our customers to vote for us. Unanimous consent is ComNet’s only objective.
So what is the issue that is so fundamental that we can’t afford to ignore it? It’s simple. It’s all about the customer service. Before our customers call us, they are going to look back over previous projects and ask themselves a few questions. Was the last project with ComNet a success? Did ComNet provide solutions to the problems that arose? Was ComNet 100% committed to me? Did ComNet display integrity? Was my project as important and as urgent to ComNet as it was to me? Were disputes handled in a professional manner? Was my contact at ComNet pleasant and supportive or were they argumentative and frustrated? Was my last experience with ComNet a good one or was it a struggle? If the answers aren’t positive then it means that confidence has eroded and that there is now an opportunity for the competition. You can rest assured that our competitors are out there making every conceivable promise as to how they will do it better than us.
Obviously customer service isn’t the only issue that we deal with at ComNet. If you’ve been with the company any time at all, you know that each and every day we focus on maximizing profitability and cash flow. We deal with risk management and employee relations and any number of associated problems that come with operating an on-going business. We know that all these issues are critical to ComNet’s survival. The fundamental point is that these are OUR issues and the customer probably doesn’t care about any of them. As important as they are to us, our customer won’t vote for us because we are profitable or because we have cash in the bank. The customer will come back to us because of what is important to them and that is, and always will be, customer service. To rephrase a famous saying, “It’s all about the customer service”.
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July 2004
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Congratulations to everyone for making the first half of 2004 one of the best periods in the history of ComNet. I want to sincerely thank everyone for their hard work and effort in making it happen. I believe that there is reason to be cautiously optimistic that the economy is at the beginning of a growth cycle. We can only hope that external events won't derail the economic momentum that is building up.
This growth cycle will present ComNet with many new opportunities. However, these opportunities will require that ComNet adapt to a rapidly changing industry and the challenge to everyone will be to effectively manage these changes. ComNet has always faced changes in the industry, but in the last year we have seen the pace of change accelerate.
ComNet has been asked to do things faster than every before. ComNet has been asked to perform different tasks than ever before. One of the biggest changes that we will face is the continued acceptance of wireless solutions by our customers. Just think of the impact to ComNet if our customers decide to run one less cable per workstation because they migrate toward a wireless solution. This is not necessarily bad news. The opportunities will still be there for ComNet, they may just be different.
Change affects everyone within an organization. Senior management has to anticipate the changes that will be taking place. Operations managers and project managers have to develop the processes to effectively manage new functions. CSR's and technicians may need to learn new skills. All of this seems overwhelming if we become focused on the details. However, ComNet is a service company, and if we step back, it becomes clear that the challenges that we will face are only different kinds of services. The specific details may change, but the principles remain the same; superior customer service, the best quality in the industry and solid business practices.
Change can be one of the most traumatic things that an individual or an organization will be faced with. Log onto the internet and do a search for change. You will be amazed at the number of people who have written books on managing change or have established themselves as change consultants. Fortune 500 companies allocate thousands of people to simply manage change. If you are married, just think back to the first couple of years, or think about raising young children. There are lots of rewards that can come with change, but there are times when it is just plain tough. This is likely to be what ComNet will face. If we perform well through the changes ahead, there will be rewards, but there will be lots of times when it will be tough going. I believe that ComNet is unique in its ability to perform the largest of projects while retaining the flexibility to adapt to different requirements. I believe in the people that make up ComNet and I believe that we are absolutely the best at what we do. However, our ability to remain the best will depend upon our ability to effectively manage change. Otherwise, we will go the way of the slide rule, the betamax video recorder and blonde jokes. Sorry, my mistake, blonde jokes will live forever!!
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April 2004
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Congratulations to everyone for your efforts in producing one of the most successful 1st Quarters in ComNet’s history. Strong project management and diligent cost control have enabled the company to maximize profits on the work performed. In addition, our careful attention to cash flow has enabled ComNet to fully pay off its line of credit. Finally, there is additional good news on the horizon as we see customers begin to refocus on value rather than the cheapest solution. All these things represent tremendous potential and opportunity for ComNet as long as we hold to our fundamental principles of quality, integrity and solid business principles.
I believe that one of ComNet’s strongest advantages is our ability to identify and capitalize on the moments of connections with our customers. When I think about connecting with our customers, I picture myself standing in a bakery and having two cakes to choose from. Now anyone who has spent any time with me knows that this doesn’t require much imagination. One of the cakes is a work of art and the other cake looks like it was decorated in the dark with a shovel. It goes without saying that both cakes utilize the same ingredients. They may in fact taste exactly the same. The only difference is how they appear to me, the customer. I wasn’t there when the batter was mixed and I wasn’t there when the cake came out of the oven. My only connection with the whole process is the moment when I look into the display case. We all know which cake I walk out of the store with. This is very similar to what we do on a daily basis. We compete every day against companies that perform the same basic tasks that we do. They provide similar services and utilize similar standards. So how do we convince the customer to invest in us rather than our competitors? I believe that we succeed by making the most out of the moments that we connect with our customer. The customer probably won’t see that the cable is pulled correctly or terminated correctly.
However, they will see that the faceplate is straight and they will see that the rack is so neat that they want to take a picture of it. The customer may not speak directly with every site during a rollout. However, when the customer speaks with ComNet’s project manager, they will know that the project is under control, which means they won’t be getting phone calls in the middle of the night.
We still have to do all the basics. We have to follow code, meet schedules and deliver the highest quality possible. After all, no one can build a business by selling bad cakes. However, the thing that keeps the customer coming back to ComNet over and over again is how we handle the moment of connection. These are the times when the customer understands that they are not only getting a cable installation; they are getting the highest level of service available in the industry. This is how we keep a competitor from coming to our customer and selling them a prettier cake.
You should be extremely proud of yourselves, because I firmly believe that the way you handle the moments of connections are what ComNet does better than any other company in the industry.
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January, 2004
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The recent recession has been the most difficult period that the telecommunications industry has ever experienced. While many of our competitors and customers didn't weather the economic hardship, ComNet not only survived, we excelled. As a result of dependable management and sound principles, ComNet emerged from the recession a much stronger company. Everyone at ComNet can be proud of their accomplishments over the last couple years.
ComNet's basic principles of service, honesty and integrity in our relationships with our customers has served the Company well for 20 years. Our employees believe in these principles, and our success is founded on their commitment and dedication to this formula for excellence. You won't find this written down anywhere because it doesn't need to be. This is simply what ComNet is.
We are a part of one of the most dynamic and demanding industries in history. I am excited about the challenges that lie ahead, since they represent opportunities for a company that demonstrates a commitment to service and a willingness to bring every ounce of added value possible to a customer. This company has been ComNet for over 20 years, and it will continue to be ComNet as we move into the future.
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Alex Merrifield
President
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